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How to Outsource your Real Estate Video Marketing

Looking for a way to outsource your real estate video marketing? If yes, this article is for you. In it, you will discover simple steps to make your real estate video marketing a success. Save time and harness experts creativity by learning how to outsource your real estate video marketing. 

The educational real estate videos will help you to start your video marketing. The key to successful real estate video marketing is to understand your audience. What do they want to learn? What do they care about? From there you can create a customized video for your audience. The goal is not to create something that is generic and not personal. You want to create a video that speaks to them and offers them information that they will want to learn about. 

But first, what is outsourcing?

Outsourcing is a business practice in which a company hires third-party to perform tasks and provide services for the company.

Companies today can outsource a wide variety of services or taks. Most companies outsource information technology services, customer services. And some even outsource administrative tasks, human resources, bookkeeping and payroll processing to name a few.

Outsourcing can involve hiring a whole department or an individual contractor depending on the company’s needs.

So, let’s dive in…… 

How to Outsource your Real Estate Video Marketing

Step 1: Decide on what type of videos you want to create 

Starting your real estate video marketing can be a daunting task. For many people, figuring out what type of videos to create is the most difficult step in the process. There are a few things to keep in mind when you are deciding on the type of videos you want to create. 

The first thing you should focus on real estate video marketing is whether you want to create a promotional video or an educational video. Real estate agents will usually go for the following 2 options: 

1. Property walkthrough videos (these can be shared across all forms of social media). 

2. Youtube videos about your local area to position you as an authority in your city. 

To get an explanation of the difference between these 2, make sure to watch the video on How to Outsource your real estate video marketing at the top of this page. 

Step 2: Decide on your video style 

Go to Youtube and search for examples of real estate videos that you like. We would suggest getting at least 3-4 examples of videos where you like the editing style and would like to replicate it for your real estate video marketing. Decide on the colours that you want all your text graphics to be. What type of music do you want in the background of your videos? What sort of intro and outro do you want? Put all of this info in a Google doc that you can share with your video editor. 

Step 3: Film the footage (either of the property or of you) for your real estate video marketing

For the property walkthrough videos, you will need a variety of footage including: 

  1. A walkthrough of the house, from the driveway through to the backyard, sweeping every room with a slow left to right motion. 
  2. B Roll close up shots of anything artistic or unique about the home 
  3. Shots of the street and scenery outside 
  4. Multiple shots of main areas of the house, panning in different directions besides left to right 

If you are also making Youtube videos about your area to position yourself as an authority, you will need: 

  1. B roll footage of the area you are talking about (either from walking or driving the streets)
  2. Footage of you talking about the area (usually talking head)
  3. Footage of any particular landmarks or attractions you want to talk about in your video

Step 4: Find a video editor

Once you’ve determined the style of your video + filmed the footage, you can start looking for your video editor. Wondering how to hire a virtual assistant that you can use as a video editor? The key to finding a video editor is making sure you sort through all of the candidates to look at their examples of work, previous experience, and editing style. This person should be able to produce a quality video in a short amount of time. 

Step 5: Make any final revisions 

In the early stages of working with your real estate video editor, it’s going to be trial and error. You have to take risks and do things you’ve never done before. The editor won’t know exactly how you like it, especially in the beginning so you’ll need to make some rounds of revisions and give feedback on the first few drafts until it’s perfect.
We hope you enjoyed our blog post about how to outsource your real estate video marketing. We wanted to create this blog post to help you get started with outsourcing your real estate video marketing so you know the process needed to get started. If you would like to learn more about how to hire a virtual assistant from the Philippines to do your real estate video marketing, please email us at hello@levelupoutsourcing.com.

How to Outsource your Real Estate Video Marketing | DIY Real Estate Video Marketing

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Taylor Victoria
CEO and Co-Founder